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Eco smiles

Project Type

FMCG

CIF biodegradable cleaning wipes

Brief: CIF cleaning wipes are now 100% biodegradable and therefore, better for the planet.

Solution: The client loved the simplicity and joy of smiling animals. Unfortunately, the outer packaging was not biodegradable, so a disappearing wipe became the favoured idea. Luckily, the animal scamps have made it onto the website.

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