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Fill up & Go

Project Type

Educational

Shell

Brief: Get people to download and use the FILL UP & GO app at Shell forecourts and show them how easy it is to use.

Solution: A rallying cry for the nation was created, demonstrating the simple, everyday tech that helps ‘Keep Britain Moving’. The heroic yet friendly tone of voice stretched across the entire communication journey from top to bottom. Something which is a joy for any copywriter.

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