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Femme Fatale
Project Type
Health & Beauty
Veet beauty range
Brief: Give consumers a reason to buy Veet over tough own-brand competition.
Solution: Who doesn’t want to be irresistible to the opposite sex? The Secrets of a Femme Fatale became the perfect vehicle to promote the Veet range. Luckily, the Film Noir styling evoked glamour and sophistication for a product that usually hides at the back of the bathroom cabinet.
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