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Tour De You
Project Type
Sports & leisure
STRAVA
Brief: Get people not usually interested in the Tour De France to interact with its new sponsor, STRAVA.
Solution: By utilising the STRAVA app, we earned plenty of media and PR, as the public got the chance to do their very own Tour De You. Wherever they were in the world, at any time and any level. Meaning lots of bragging rights on socials, and with any luck, smashing PBs along the way.
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