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70s colours
Project type
Automotive
Fiat 500
Brief: Launch a new range of Fiat 500 colours with not much to say in the way of new tech or innovation.
It soon became clear that the colours seemed very 70s. Luckily, this vibe meant a playful tone of voice. Along with a cool retro look and feel that everyone could dig. The work still hangs in the client’s boardroom today. How fab is that?
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